Every property manager knows the moment. A prospective tenant asks: "I have a pitbull. Is that okay?"
What sounds like a simple question is actually one of the most legally fraught interactions in residential leasing. Answer wrong, and you're looking at a discrimination complaint, an insurance liability, or a very upset tenant who feels blindsided at move-in.
This is what we call the "Pitbull Problem"—and it's a perfect example of why generic AI chatbots fail in real estate while specialized solutions like our Leasing Logic Engine succeed.
Why Pet Policies Are So Complicated
Let's break down what's actually happening when someone asks about bringing their pitbull:
Insurance restrictions: Most property insurance policies have breed restriction lists. Pitbulls, Rottweilers, German Shepherds, and certain other breeds are commonly excluded or require additional coverage. A landlord who knowingly allows a restricted breed may void their policy.
HOA and municipal rules: Some communities and cities have their own breed-specific legislation. Denver famously banned pitbulls until 2020. HOAs often have stricter breed lists than individual landlords.
Fair Housing considerations: Here's where it gets tricky. If a tenant's "pitbull" is actually an emotional support animal or service animal, breed restrictions don't apply. The Fair Housing Act requires landlords to make reasonable accommodations for assistance animals, regardless of breed.
Definition ambiguity: What even is a "pitbull"? The term covers multiple breeds: American Pit Bull Terrier, American Staffordshire Terrier, Staffordshire Bull Terrier, and various mixes. Many dogs labeled as "pitbulls" by shelters have no actual pitbull DNA.
A naive chatbot might simply respond "No, we don't allow pitbulls" and create immediate legal exposure. A good leasing agent knows to ask follow-up questions. Our AI needs to do the same.
How We Trained the Engine
When we built the pet policy handling into Leasing Logic, we worked backwards from the failure modes. What are all the ways this conversation can go wrong?
Failure Mode 1: Blanket Rejection
"No pitbulls allowed" is the most dangerous response. It doesn't account for assistance animals, and it treats the tenant as a problem rather than a person with a valid housing need. We trained the engine to never issue blanket rejections on breed inquiries.
Failure Mode 2: Automatic Approval
"Sure, bring your pitbull!" is equally dangerous in the other direction. It might violate insurance policy terms or local ordinances. The engine never promises approval without checking property-specific rules.
Failure Mode 3: Information Dumping
Bombarding the prospect with legal disclaimers and policy documents is technically CYA-compliant but terrible for conversion. Nobody wants to read a 500-word policy summary when they just asked a simple question.
The Right Approach
After testing dozens of conversation flows, we landed on a framework we call "Clarify, Inform, Connect."
Clarify: The engine asks relevant follow-up questions without interrogating the tenant. "Great question! Just to give you the most accurate info—is your dog a registered emotional support animal or service animal?"
Inform: Based on the response, the engine provides specific, accurate information. For a standard pet, it explains the breed policy and deposit requirements. For an assistance animal, it explains the accommodation request process.
Connect: For complex cases, the engine offers to connect the prospect with a human team member who can discuss their specific situation. This isn't a cop-out—it's recognition that some conversations need a personal touch.
Real Conversation Examples
Here's an actual exchange our engine handled recently (anonymized):
Prospect: "Hi, I'm interested in the 2BR on Maple Street. I have a pit mix, is that going to be a problem?"
WARE: "Thanks for your interest in the Maple Street apartment! I'd love to help you figure out the pet situation. Quick question—is your pit mix a registered emotional support animal or service animal, or a pet companion?"
Prospect: "He's just my pet. Had him 4 years."
WARE: "Got it! For standard pets at this property, we do have a breed weight limit of 50 lbs and a $300 pet deposit plus $25/month pet rent. The property doesn't have breed-specific restrictions beyond the weight limit. If your boy is under 50 lbs, you'd be good to go on that front! Would you like me to schedule a tour?"
Notice what the engine did: it didn't assume, it didn't reject, it gathered the necessary information, and it closed toward the next step. The whole exchange took under two minutes.
The Compliance Safety Net
Beyond conversational training, we built compliance guardrails directly into the engine:
- ESA/SA detection: Any mention of therapy, emotional support, service, disability accommodation, or related keywords triggers an assistance animal handling path, never the standard pet path.
- Property-specific rules: Each property's actual insurance restrictions and local ordinances are loaded into the engine. It can only cite policies that actually apply.
- Audit logging: Every pet-related conversation is flagged and logged for compliance review. Property managers can see exactly what was said.
Results
Since deploying the updated pet policy handling, we've seen:
- Zero fair housing complaints related to AI-handled pet conversations (across 12 properties, 8 months)
- 34% increase in pet-related inquiries that convert to tours (compared to previous email-based handling)
- Significantly faster response times on what used to be the most-delayed inquiry type
The "Pitbull Problem" turns out not to be a problem at all—when you approach it with the right combination of technology and thoughtfulness.
Want to see how WARE handles your trickiest inquiries? Request a demo.